Digital Marketing

SEO Toolbox: 20 Essential Tools Every Marketer Should Master

Is web searching a tedious task for you and your company? Are you in a dilemma of organising your website in the best way possible to gain the right piece of the crowd?

Then, this is the right place to go and look for the best Search Engine Optimization tool (SEO tool) for your organisation. Here, we have some eminent SEO tools that will not only assist you in the content analysis of your web page but also help you to categorise your content in the best possible way with ranking methods, keyword exploration, advertisements, data recommendations, competitive analysis and much more. 

Even if you are a pioneer in this new phase of technology. Then, you have nothing to worry about. You have come to the right place. These platforms will guide you through your journey to a successful venture. All these analytical sites bestow you with AI tools to let you grasp these technologies efficiently and help you gain attention.                       

Google Analytics

Google Analytics is a web analytics service offered by Google. It is a free tool that helps you measure your advertising ROI as well as track your video, flash and social networking sites and applications. You can use Google Analytics to understand your customers across devices and platforms, get innovative insights to improve your marketing performance, and connect your data to other google solution.

Here, you need to create an account and add a tracking code to your website or app. Then you can access your analytics data from the Google Analytics dashboard or use other Google tools, such as Search Console, google ads, and Data Studio, to integrate and visualize your data. It is a perfect tool for optimization of your content.

Moz Pro

Moz pro is an exquisite SEO software suite that contains tools designed to improve search engine visibility. It helps you better understand your audience, discover new links, improvise your website’s performance, and measure your SEO results. Moz pro SEO tool provides you numerous features including site crawl, link explorer, rank tracker, page optimization for your website, keywords explorer, and more. It takes you to the 30-day free trail when you create your account with Moz pro. Then you can add your website as a campaign and start modification with Moz pro dashboard and amplify your work.


Surfer is a Content Intelligence solution cum SEO tool that merges content strategy, creation, and optimization into one smooth process – to help content teams grow brands, organic traffic, and revenue. It is a cloud-based tool. It helps you optimize your content for search engines. It analyses the top-ranking pages for your target keyword and gives you data-driven recommendations to improve your on-page SEO. is a powerful tool for content marketers, SEO professionals, and writers who want to rank higher on Google and drive more organic traffic to their websites. It can help in escalation of written content such as blog posts and articles. It’s BERT methodology by google helps in audit of your content, just the way you want.


Clearscope is a keyword research and content optimization SEO tool that helps writers, marketers, and SEO strategists create optimized content by leveraging real-time information about how competitors are working with their content. It provides the best keyword opportunities by utilization of Natural Language Processing (or NLP). 

This tool scans your content for key LSI keywords that Google considers closely-related to your target keyword. It works on a simpler method of reporting and ranking your data research and shows you result of top 30 rankers in the list. You can use Clearscope’s integrations with Google Docs, WordPress, and other tools to optimize your content as you write or edit it. With this you can create content that is more relevant, comprehensive, and engaging for your audience.


SemRush SEO tool is a popular online marketing suite that offers content marketing, PPC, competitive marketing, and social media marketing from one platform. This SEO tool helps digital marketers in expansion of their website by conducting keyword research, Google ad optimization, and competitor analysis. It offers a pool of features that can be valuable for you to smartly optimize your business website and run effective digital marketing campaigns.

SemRush uses advanced technology to identify what keywords would work best for you. It can easily tell you what keywords are being used by your top competitors or what keywords are trending in your specified industry. You can even track your existing audience’s locations and interest areas and formulate your marketing strategies accordingly to ensure they get what they’re looking for.


Ahrefs is an all-in-one SEO tool that can easily replace several other tools. Ahrefs browses around the web, stores tons of data and makes it accessible via a simple user interface. It contains various easy to use tools such as, site audit, keywords explorer, content explorer, rank tracker, and many more.

Ahrefs can easily replace several tools and has already become essential for any SEO since it gives you new ideas for link-building and content analysis; social stats and ratings. This is a “Best by Link” software. It defines your research and categorises your data according to links. It helps in easy and readily availability of your content.  


SpyFu is a keyword research and competitive intelligence SEO tool that is used by digital marketers to improve their performance in online search. Within the online search software category, spyFu stands out as an excellent tool for keyword research and competitive analysis. Its focus is on keyword research & competitive analysis means it can offer an exceptional product at a lower price-point. To mention specific features that are offered by SpyFu which includes, PPC research, backlink research, keyword rank tracking, competitive analysis, keyword research, and SEO research. It is a valuable tool for any online marketer responsible for the search channel. If you don’t have an all-in-one SEO solution, we recommend testing SpyFu to gain an edge on the competition. 


Serpstat is a cloud-based SEO and digital marketing tool that provides a variety of features to help businesses improve their online presence. Its main features are keyword research and analysis. This SEO tool provides insights into keyword volume, difficulty, and competition, as well as keyword suggestions and related terms.

The tool is generally well-reviewed by users, who appreciate its affordability, ease of use, and comprehensive features. It also offers a keyword clustering feature that groups related keywords together for easier analysis. It provides insights into a website’s backlink profile, including the number of backlinks, referring domains, and anchor text. Serpstat offers different pricing plans to suit different needs and budgets, ranging from a free plan with limited features to an enterprise plan with advanced capabilities.

seoClarity SEO Tool

seoClarity can be a powerful SEO tool for Ecommerce focused businesses as well as users gaining insight into category-focused optimization, identify duplicate content, and continue to improve pages for SEO. seoClarity’s platform uses historical data, site analytics, and search analytics to forecast traffic potential and quickly prioritize the most impactful SEO campaigns even if you don’t have ranking data. It is the only platform with all SEO metrics, and all capabilities integrated for the fastest, and scalable insights without artificial limitations. The company works with about 4,000 top industrial brands with a heavy footprint that includes travel and hospitality, ecommerce, higher education, and technology.


Botify uses a combination of AI, machine learning, text2avatar technology, and natural language processing (NLP) to create realistic and engaging conversations. Botify streamlines website optimization, improves crawlability, and enhances data-driven decision-making. It enables you to see your website at every phase of the search process and how each part impacts another.

African woman, laptop and remote work at restaurant writing novel, digital content research or tech
African woman, laptop and remote work at restaurant writing novel, digital content research or tech

With Botify, you can either check out their official website or grab the mobile app. The website gives a detailed insight into the platform’s capabilities, whereas the app is perfect for those on the move. Its text2avatar feature allows you to create a bespoke digital companion. You can even modify its appearance, select its mood, choose a distinct voice, and even craft its biography. It is a great way to create a powerful avatar for your page.

Answer The Public

Answer The Public is an imposing tool for SEO and content marketing as it helps you detect the questions and keywords that your target audience is searching for on any search engine. You can utilise for multiple tasks such as for creating problem-solving content marketing campaign that answer your audience’s question, for creating more effective digital PR campaigns by finding relevant topics and influencers, for finding hidden keywords with high search demand, and many more benefits. You can also use it to filter the results by different categories, such as questions, prepositions, comparisons, and related searches.


Letterdrop is an AI-powered content marketing SEO tool that helps B2B marketers create quality content more efficiently. With Letterdrop, marketers can prioritize the right content ideas, manage stakeholders, optimize for SEO, and automate distribution across various channels like Webflow, LinkedIn, and sales teams. It takes data from various sources like Google Search Console, third party keyword data, SREP, and your internal sales call data to identify opportunities and generate content recommendations. Letterdrop offers a complete content marketing solution that covers your site, social media, and email. It’s unique in its approach to SEO, optimizing for people-first content. It also includes project management, social distribution, and content repurposing tools.


Dareboost is a web pages testing & monitoring SEO tool, measuring web performance as well as quality and delivering some optimization advice. It then creates a detailed analytics report on your website’s overall performance and gives it via weekly emails. It automatically inspects your web pages to identify the page loading issues and the quality or the SEO-friendly nature of your website. With this software, the users can also verify their web pages’ major performance indicators with a clean dashboard view. Dareboost comes with a sturdy benchmarking tool that checks your business is not hampered due to slower downtime. It will help you with detailed website optimization.


Browseo is a popular web-based SEO tool that helps you quickly digest a website’s content by removing all the graphic styling. It also highlights parts of a page that are relevant for SEO. With Browseo you don’t have to download or install anything. It simply requires you to visit and enter a URL in their search bar to begin browsing.

Browseo is pure HTML outlet and it allows you to see a webpage in a way that’s very similar to the way search engine crawlers “see” that same content. In order to avoid any distractions, it also highlights other valuable data by allowing you to highlight internal links, external links, and “nofollow” links on the page. It is a perfect tool for content generation.


Mangools is a suite of SEO tools that can help you with keyword research, link building, SERP analysis, rank tracking, and competitor website analysis. KWFinder is Mangools’ premiere feature. Not just KWFinder, it also contains tools like SERPChecker, SERPWatcher, LinkMiner, and SiteProfiler.  These are the Keywords searching tools that help you in navigations of words most searched by the users and then allows you to modify your content accordingly. Mangools suite is pretty powerful in its own unique way. The UX is also simple enough to understand, preventing you from watching countless tutorials on each feature before you get started.


EasyRedir is a URL redirection service that allows you to manage cross-site redirects with ease. It redirects your HTTP and HTTPS links, migrate or consolidate domains and subdomains, measure the performance of your links, and more.

Business team discussing ideas for a marketing trend with digital tablet
Business team discussing ideas for a marketing trend with digital tablet

EasyRedir is trusted by many big brands and offers a simple, fast, and reliable solution for your URL redirection needs. It uses short, memorable branded URLs for your offline marketing campaigns and measures the performance of individual channels. It assists you in changing the target webpage at any time. It helps you to Strengthen your brand by using branded links for all your content. You can easily set up and change links with their easy-to-use interface. No IT team required.


BrightEdge was founded in 2007. It is a global search and content marketing platform driven by massive data collection, artificial intelligence, and real-time insights with a robust customer success model. BrightEdge is a great resource for digital marketers, content marketers, and SEO managers alike. It offers various tools for modification of your content including, keyword research, competitive analysis, technical SEO, content optimizations and creation, backlink research, keyword tracking, and reporting.

BrightEdge’s focus is on developing an all-encompassing search and content marketing strategy by bringing all aspects of a strategy into one platform. BrightEdge Instant industry’s first solution to the need of real-time insights like rank, page speed information, competition, recommendations, search volume and much more.


BuzzSumo is a cloud-based content research SEO tool that helps marketers and creators discover what topics are trending now, which influencers are worth building relationships with for better social media marketing, and what content strategies their competitors use. BuzzSumo provides content analyser which is a content inspiration index for billions of people around the world. You can use it as a content finder for social media. How does this content analyser work? After every keyword you searched it shows you top headlines by engagement with shares, likes, comments, pins and upvotes. It not only provides you trending content, but rising content too.


DeepCrawl, also known as Lumar, is a spectacular platform that browses websites and doubles as a site architecture analysis tool. It is basically a website crawler, which is used by SEOs, Digital Marketers and Webmasters to monitor, audit and analyse website performance and SEO. It offers a comprehensive website audit and SEO analysis, which includes crawling, monitoring, diagnostics, competitor analysis, keyword tracking, and reporting.

A variety of incredible features are present within the same, that offers detailed analytical insights to improve the users’ webpage health and optimise it for more traffic. Moreover, the software is also capable of detecting areas where growth can be nurtured, accompanied by actionable suggestions for improvement that help users defend their page rankings. It integrates all the users at one place.


Conductor’s Searchlight is an enterprise SEO and content technology that encourages and enhances collaboration for customer-driven teams. It is a world-wide platform that delivers recommended actions so users can drive visibility and revenue, provides insights around what customers are searching for and measures the impact made through SEO efforts. Conductor equips a secure API based integration with both Google Analytics and Adobe Analytics. It provides results through a combination of organic marketing technologies and strategic digital services.

This was all about Search Engine Optimization cum SEO tools that are readily available. If you do wish to give a whole new perspective to your web content, then don’t just sit and stare at the screen start your work right now by using any of these analytical tools. Let people know about your work and gain the apt crowd for your company. If you are still worried, this is the right place for you. Then, you must browse information about these SEO tools to find the best content analyser for yourself. If you are looking for any suggestions then you can start your journey with SEO tools like Ahrefs, SemRush, Surfer, Botify, and BuzzSumo for smoother journey.

Kavya Goswami

Kavya Goswami is an upcoming writer and content editor who believes in the art of words and prose. She is pursuing her Bachelor in Business Administration from Guru Gobind Singh Indraprastha University and is focusing on her preparations for higher education. She started writing poetries and short stories two years ago when her world revolved around books. She loves reading books of various genres. It is her second year of college, and she has participated in various poetry writing contests and got her name published in a few of them. Currently, she is working on her writing and editing skills to overcome her ambitions. She aims to travel around the world and explore their culture and history

Sheena Dawar

Sheena is an introvert who believes words are melodies that stir the soul and colors that paint the canvas of possibility. She embodies the spirit of a poet, breathing life into each syllable and crafting stories that dance in the hearts of those who dare to dream. Sheena has completed her MBA from The Vedica Scholars Programme for Women and degrees in English Literature and Comparative Literature from the University of Delhi. With more than 6 years of experience, she excels in creating engaging content across various platforms, specializing in SEO writing, copywriting and digital marketing. As a brand manager at 9.9 Group, Sheena orchestrates innovative strategies that resonate with audiences and elevate brand presence. Her journey includes stints as a content head and instructional designer, where she curated engaging educational courses for leading ed-tech platforms. Fuelled by a passion for creativity and entrepreneurship, Sheena spearheads her own website, where she curates compelling narratives and mentors a team of writers in crafting SEO-friendly content. Beyond her professional pursuits, she's a fervent advocate for veganism and is embarking on her vegan venture, driven by a commitment to animal welfare, sustainability and ethical living.

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