India is mostly a tea-drinking country, although, since the beginning of the twenty-first century, coffee consumption has grown. India is one of the hubs of the so-called Third Wave of Coffee at this point. This Third Wave is an initiative by people and organizations who aspire to elevate coffee to the status of a specialty beverage.
Ethical and Sustainable Coffee Practices
The “Third Wave Movement” that got its start in the US during the 1990s is where the moniker Third Wave Coffee gets its origin. Through a concentration on premium, single-origin beans, a movement was created that altered the way coffee was made. People’s perceptions of coffee have altered as a result of The Third Wave Coffee’s dedication to ethical and sustainable sourcing. They have transformed the beverage from a simple wake-up drink to an artisanal one by using exquisite single-estate coffees and mixes.
The Third Wave of Coffee is thought to be a time when even more emphasis is placed on issues like agricultural practices, production techniques, product sourcing, processing, and the effects that coffee growing has on local communities and the environment. It can be difficult to define an era when you’re living through it, though. There is also a developing culture around coffee as an artisanal component in marketplaces around the world (UK, US, Japan, Germany, etc.). Those involved in the coffee industry, such as roasters, shop owners, baristas, and others, increasingly regard this component of coffee as essential.
The Third Wave is focused on giving the consumer a sense of exclusivity. Customer service plays a role, but so does telling the cup’s origin tale. Producers, importers, roasters, and baristas all contributed to the creation of this tale. It clarifies why coffee is special, why a consumer may detect particular flavors, and why producing high-quality coffee requires so much effort.
The significance of the bean’s origin and other delicate qualities has never been greater, and many coffee firms are innovative in how they do it. There is a belief that a sizeable portion of the higher prices paid for “better” cups of coffee should go to those who farm it. The individuals who prepare the coffee have now entered the spotlight when prestigious coffee training certifications, barista contests, trade shows, and an increasing number of coffee influencers are included.
Due in large part to the efforts of businesspeople who also happen to be coffee enthusiasts, India’s coffee culture has entered its third wave. Despite their revolutionary position, they were still influenced by second-wave café chains like Western Market.
Third Wave Coffee, a Bangalore-based start-up, seeks to bring this revolution to India by identifying and curating the tastes and preferences of the Indian Palate.
This trend has its epicenters in Delhi, Mumbai, and Bengaluru, and Indian coffee producers are well-known outside. There is no way to predict what the future will bring, but as the movement gains momentum, it might attract national championships and other promising developments.
If you could sip on a cup of Lavender and Rosemary Sea Salt Mocha and savor the flavors of golden chocolate mixed with herb-infused sea salt or breathe in the perfume of Turkish cappuccino dusted with just-ground cardamom, you would be in Third Wave Coffee Roasters.
The various Third Wave Coffee specials at their location will leave you intrigued and delightfully satisfied, ranging from the exotic Vietnamese Shakerato, which combines cinnamon and condensed milk, to La Vie En Rose, the coffee, which combines the delicate notes of rose water with organic honey and cardamom.
Third Wave Coffee Roasters, which was established in 2016, has improved access to specialty coffee that is sourced locally in India.
The company, which has numerous sites in Bengaluru, Hyderabad, and Pune right now, is well-known for its intricately designed interiors that support regional communities that understand and value specialty coffee. The selections include traditional drinks, created manual brews, and a variety of specially selected beverages matched with an expertly crafted culinary menu.
How it all began?
Third Wave’s founders didn’t have any prior experience in the industry when they founded the company; rather, it was their passion for the beverage that spurred them on.
During the harvest season, Third Wave Coffee Roasters contacts farmers from various estates in India to obtain diverse samples of coffee beans. Freshly roasted coffee has the best flavor. The roaster has the most control over the beans’ quality. They are currently renowned for the superior quality of their coffee.
The first Third Wave Café in Koramangala was started in 2016, after spending a year dedicated to research and figuring out the type of business the company wanted to launch – As shared by Sushant Goel, One of the co-founders of Third Wave Coffee.
Third Wave Cafés are now serving fresh brews and bakes across Bangalore, Hyderabad, Pune, Delhi, Mumbai, Gurugram, and Chandigarh.
The exquisite mix of 100% Arabica coffee served by Third Wave Coffee is made with beans obtained from 14 different estates in North Karnataka and brewed in-house in a state-of-the-art facility. The company also sells many specially formulated mixtures to consumers.
The brand now operates a total of 43 cafes across India, including 28 in Bangalore, 11 in Delhi NCR, 2 in Mumbai, one each in Pune, and Connor. There are plans to increase the number of cafes to approximately 150.
Third Wave Coffee is becoming more and more well-known, and anyone can find it by searching for “Third Wave Coffee near me” on Google or by looking for specific cities like Third Wave Coffee Bangalore, Third Wave Coffee Hyderabad, Third Wave Coffee Hsr, or Third Wave Coffee Pune.
All of their locations offer a carefully considered food selection that is freshly made and includes healthful options. The best-selling Hummus and Pita Platter, Banana Walnut Tea Cake, and Glazed Mushroom Toast are vegan and keto-friendly options they offer in addition to sandwiches, wraps, and tacos. Soy/Almond/Oat milk can also be used to make any of their beverages to order.
With more clients placing orders through websites like Zomato and Swiggy, the company now also provides goods delivery online. Additionally, they provide a variety of options on their website and in shops, ranging from cold brew bags to instant coffee bags.
Value for Money
Third Wave Coffee offers better value for the money in contrast to well-known coffee shops like Starbucks. Along with an extensive selection of coffees, the menu also provides a carefully curated selection of wholesome food items to pair with your coffee for the ideal experience.
With new items routinely introduced to the menu to suit Indian consumers’ preferences and advance the coffee culture in the nation, the brand seeks to introduce new coffee varieties and dispel the idea that “Coffee is supposed to taste bitter.”
Who hates the idea of Discounts?
For both new and returning customers, Third Wave Coffee offers a variety of discounts and promotions that can be redeemed using their official Third Wave Coffee app. By scanning the QR codes located in the Third Wave Cafes, one can also take advantage of the offers. The redemption of an offer is also regarded as occurring when Third Wave coins are redeemed.
LIFE HAPPENS, COFFEE HELPS!